In celebration of International Women's Day 2023, together with Inspiring Girls Hong Kong, we launched the #EmbraceEquity campaign, featuring inspiring women from the role models community and corporate partners and sponsors. These remarkable women shared powerful messages of empowerment, urging young girls to embrace their potential and strive for a more equitable world.

Quotes from the campaign:

* "Be the woman that when your feet touch the floor in the morning, the devil says, “Oh no, she is up!'" - Belinda Au, President of Chubb Life HK

* "Stay young at heart and keep your passion." - Betty Pun, Board Director of OXFAM Hong Kong

* "Be yourself; the rest will follow." - Connie Bolland, Managing Director & Chief Economist of ERA

* "Don't be too hard on yourself, it's alright to ask for help." - Jackie Chew, Chief Risk Officer of Prudential

* "Know who you are at the core and live courageously. Don't let fear hold you back, but know what is important to you and where you are going." - Julienne Loh, Vice Chairman of the Board at Junior Achievement Singapore

* "Find a sponsor early in your career/life. Someone that will speak your name in a room full of opportunities, even if you are not present." - Lucy Chow, Senior Senator/Board Director of WBAF

* "Appreciate being in the moment as both the good and bad pass fleetingly. We cannot celebrate our successes without appreciating the lessons learned through failing along the way." - Nikki Davies, Group Diversity & Inclusion Director at Prudential

* "Don't compare yourself with the others. Be true to yourself where you are at in your life journey and what's the most valuable and suitable for you. Then GO FOR IT!" - Selina Ko, Global Head of HR, Commercial Banking at HSBC

* "Listen to your body and develop healthy habits." - Sim Ng, Chief Financial Officer at Prudential Assurance Malaysia Berhad

Together with Inspiring Girls Hong Kong, as part of the invaluable Role Model COmmunity ourselves, we extend our heartfelt gratitude to the partners for their support:

• Chubb Life HK

• OXFAM Hong Kong

• ERA

• Prudential

• Junior Achievement Singapore

• WBAF

• HSBC

• Prudential Assurance Malaysia Berhad

Thank you Lexe Media for the T-shirt design & production: delivering a powerful message while staying chic and feminine.