How to redefine

an identity

to align with the idea

of contemporary

beauty ?

Unmasking Beauty: a Visual Identity Redefinition

We challenged and redefined contemporary beauty standards through a bold and dynamic visual identity exploration. Our mission was to dismantle the narrow confines of traditional beauty ideals and celebrate diversity, individuality, and self-expression in all its forms.

By prioritizing expression, we set focus on the power of individual self-expression as a form of beauty, encouraging people to embrace their authentic selves.