How to redefine
an identity
to align with the idea
of contemporary
beauty ?
Unmasking Beauty: a Visual Identity Redefinition
We challenged and redefined contemporary beauty standards through a bold and dynamic visual identity exploration. Our mission was to dismantle the narrow confines of traditional beauty ideals and celebrate diversity, individuality, and self-expression in all its forms.
By prioritizing expression, we set focus on the power of individual self-expression as a form of beauty, encouraging people to embrace their authentic selves.